This post is a part of Indian General Elections 2014 with Social Mobile Apps
Everyone will concur with the two subsequent facts. First, that in this era of computerization, the social media and apps play an imperative role in promotion and condemnation of any issue or product. Second the same media and apps have become an inextricable part of youth's life. The first thing we do before leaving our bed in morning and closing our eyes at night, is to check updates on social media. Even in the hustle and bustle of crowded cities, one will positively find college students or newbie employees walking down the road, eyes and hands both engaged on the phone's screen. Somehow the dominance of these apps in our lives have become inevitable.
Here are my few suggestions, to inspire and mobilize Indian youth to vote in Indian General Election 2014 using social mobile apps:
1) Spreading Messages and Video Notes
2) Developing Relevant Apps and Games
Some games can also be worthwhile. They not only grasp the mind at that particular moment when they are being played but also kept cling in the brains afterwards. In general games, where a warrior fights the devils to save his love, here one will fight the devils to reach a polling booth and caste their valuable vote.
3) A Little Bribing
The social apps can start a mission and call the youths to join it. Using the slogan of more the merrier, they can ask the youth to bring their friends to join the mission and spread this motto. For this they could get some points which will help them to acquire some privileges like free balance or a paid service for a limited time period, without any cost.
4) Your Friend Voted, And You?
I myself being a 22 years Indian youth, believes that voting is a responsibility, but more of a duty. Still there could be many circumstances where I can less prioritize it. In that case there has to be something, which pushes me to leave everything behind and vote for the sake of my country.
If any of my friend checks-in a polling booth, the social app should send a message to everyone on his/her list saying, "I voted, and gave my contribution to a bright India. Did you?" Definitely such message will let me ponder about whether what I'm doing right now is more important than voting?
5) Seeks Polls or Opinions
Another trick the social apps can play is seeking some polls or opinions about ameliorating the current vandalized politics. If they can come up with some amazing ideas, they for sure would love to see them getting implemented. This will definitely make them a little more intriguing toward using their vote right.
6) Target The First Timers
Those who are going to vote for the first time are in general very excited about using their right. But once they are done and they lose interest. They should be provided with the relevant information, what change they could bring. They should be told that the key to a better India is in their hands and it should be used legitimately throughout their life.
7) New Emotions and New Feelings
One of the most attractive features of social apps is the emotions they use. Everyday they are getting more interesting, appealing and dynamic. Introducing some emotions displaying, 'I will vote' or 'I am responsible' or 'I voted' could be obliging.
8) Ask Your Leader
This is a general conception that nothing gonna change in this country. But this is the only thought that needed to be changed. There must be several unanswered questions in their minds, which they want to ask their leaders. Social apps could lead their voice. They can conduct a contest in which the most striking 10 questions will be put in front of the particular political leader, which they have to answer for sure. May be getting the answers to their questions lit a candle of hope in their hearts.
There is no doubt that the social apps are capable of molding youth's brain. History has many instances which can prove this. The politics of India is facing a formidable phase and is demanding a break-though. Hope we witness a change in participation count as well as political picture of India in 2014 elections.